Business Launcher is a growth platform that connects Hispanic entrepreneurs and small business owners in Houston with opportunities, education, and strategic support. Their old website was fragmented, heavily text-based, and didn’t convey the value of the platform or clearly explain its core programs. We redesigned their digital ecosystem from the ground up — refining the brand communication, structuring their content into clear programs (Launch Process, Crece Process, Membership, Conferences), and building a website that feels fresh, motivating, and easy to navigate for Spanish-speaking entrepreneurs. The new site presents the platform’s programs in an intuitive, step-by-step format, highlights real success stories, and introduces a clean flow for joining the membership, registering for events, and exploring free resources. The result is a digital presence that matches Business Launcher’s mission: empowering entrepreneurs to grow with clarity, confidence, and real strategy.