— GLOSSARY
GLOSSARY.
Key terms from web design, SEO, and UX — explained clearly and practically.
Our glossary helps you decode the jargon of the digital world. Use the A-Z index to quickly jump to the right term and gain in-depth knowledge for your project.
C
Conversion Rate
Web Design
Conversion rate is the percentage of website visitors who complete a desired action — such as submitting a form, booking a call, or making a purchase.
Core Web Vitals
SEO
A set of three metrics defined by Google to measure real-world user experience: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). They are a confirmed Google ranking signal.
L
Landing Page
Web Design
A landing page is a standalone web page designed for a specific marketing or conversion goal — typically with a single call to action and no distracting navigation.
Local SEO
SEO
Local SEO is the process of optimising a business's online presence to appear in location-based search results — particularly in Google's local pack and Google Maps.







